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S1 · 2 hours
Spark
Finding Your Voice
Every storyteller starts with a blank page and a racing heart. In Spark, you'll learn the foundational elements that make any story work — from the hook that stops the scroll to the conflict that keeps people reading. You'll discover that you already have stories worth telling, and you'll build the confidence to put the first words down.
What you'll be able to do
- ✓Identify the core elements of any story (character, conflict, resolution)
- ✓Write an attention-grabbing hook for a LinkedIn or Instagram post
- ✓Use the ABT framework (And, But, Therefore) to structure a clear narrative
- ✓Recognise what makes content feel authentic versus performative
- ✓Overcome the blank page with a repeatable starting ritual
Frameworks
ABTBasic Hook TypesStory Elements Triangle