← Bonfire (S5)draft builder
S5 · Exercises
Practice Exercises
15 questions mixing concepts, frameworks, and writing practice.
Question 1 of 157%
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Write three versions of your personal brand statement, each at a different Vulnerability Ladder level (Level 1, Level 2, Level 3).
Template
LEVEL 1 — FACTUAL: [Describe what you do in purely informational terms. Job title, deliverables, audience. No opinion, no feeling.] LEVEL 2 — OPINION: [Add your perspective on WHY this work matters. Include a take that someone might disagree with.] LEVEL 3 — EMOTIONAL: [Add the emotional truth — why this work matters to YOU specifically. What would be lost if you stopped doing it? What fear or hope drives you?] REFLECTION: [Which level sounds most like you? Which level would you be comfortable publishing today?]
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