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S3 · 3 hours
Flame
Crafting with Frameworks
A flame is controlled, purposeful, and warm. In Flame, you'll move from instinct to craft by applying proven storytelling frameworks used by brand strategists, filmmakers, and marketers. You'll learn how Simon Sinek's Golden Circle, Donald Miller's StoryBrand, the Hero's Journey, and the PAS formula each unlock a different storytelling superpower.
What you'll be able to do
- ✓Position your audience as the Hero and yourself as the Guide in any post
- ✓Lead with Why using the Golden Circle to communicate vision and purpose
- ✓Diagnose a reader's problem at external, internal, and philosophical levels
- ✓Use Problem-Agitate-Solve (PAS) to write high-converting content
- ✓Map a real experience onto the Hero's Journey structure
Frameworks
Hero's JourneyStoryBrandGolden CirclePAS